Hey guys
For a project for school I need to get respondents to fill out this survey. Can you fill it out and send it to meriseproductions@gmail.com? Or just email me at that address to get a copy in word format. Results are confidential. Your opinion matters and the results might even be relayed to management! If you can reply some time today or tomorrow that would be great!

Hollister Survey

Demographic Data

Circle the most appropriate answer:
? Are you a male/female
? Age 0-10, 11-15, 16-24, 25-35, 36-50, over 50
? Have you been to the Hollister at the Eaton Centre? Yes/No
o If YES, please continue the survey starting from Hollister Visitors
o If No, please answer the following questions:
1. How did you hear about Hollister?
friends ? magazine- radio-tv - online ? walking through the mall ?other _______
2. Are you considering visiting Hollister in the near future? Why or Why not?
__________________________________________________ _________________

This section is for those who have visited Hollister at the Eaton Centre:

Hollister Visitors

How many times have you visited Hollister at the Eaton Centre since it opened?
1-3 4-8 9-15 16+

How much do you typically spend per visit?
$0-$15 $16-$50 $51-$100 $101-$200 $201+

Why do you shop at Hollister?
Unique brand Best value Large diversity of choice
Atmosphere Newest trend Other _________________

4. Name three adjectives to describe the Hollister brand personality.
1. 2. 3.

What is the age target market of Hollister?
Under 13 13-16 17-22 22-26 27-35 36-49 50+

Layout
1. Rank the importance of these layout factors (1=most important, 5=least important) and circle how well Hollister scores (1=poor, 5=excellent)
__easily navigable 1 2 3 4 5
__enough space to walk around 1 2 3 4 5
__unique 1 2 3 4 5
__products are easy to find 1 2 3 4 5
__other_______________ 1 2 3 4 5

2. what do you like about the layout of the store?
_____________________________________________
3. what don?t you like about the layout?
_______________________________________________

Prices

Circle according to how much you agree with the statement:
1. The prices are reasonable
strongly agree agree neutral disagree strongly disagree

2. The merchandise worth paying the price
strongly agree agree neutral disagree strongly disagree

3. I would pay if they raised their prices by 20% or more
strongly agree agree neutral disagree strongly disagree

Promotion

What are some good things and/or improvements that can be made to Hollister?s sales?
? More selection of sale merchandise good/needs improvement
? More of a discount on sale items good/needs improvement
? More frequent sales good/needs improvement
? Other _____________ good/needs improvement

What would you like to see as a promotion (delete all that don't apply)
-free gift if you purchase a certain amount
- points system
- discounts sent through mail
- contests
- giveaways
- free shipping on website orders
- other _____________________

Selection

On a scale of 1-5 circle Hollister?s selection in the following categories (if you are a girl you can leave guys clothes blank and vice versa if you wish)

Women?s
Bathing suits 1 2 3 4 5
T shirts and Tank Tops 1 2 3 4 5
Pants 1 2 3 4 5
Jeans 1 2 3 4 5
Skirts 1 2 3 4 5
Hoodies and Sweaters 1 2 3 4 5
Outerwear 1 2 3 4 5
Accessories 1 2 3 4 5

Men?s
Bathing suits 1 2 3 4 5
T shirts 1 2 3 4 5
Pants 1 2 3 4 5
Shorts 1 2 3 4 5
Jeans 1 2 3 4 5
Hoodies and Sweaters 1 2 3 4 5
Outerwear 1 2 3 4 5
Accessories 1 2 3 4 5

What don?t they have that you wish they had? ____________________

Customer Service

Do you agree with the following statements:

The staff was very helpful agree/disagree
The staff was very knowledgeable about products and policies agree/disagree
The staff was very friendly agree/disagree
The staff was very competent agree/disagree

Comments on staff ____________________________

Atmosphere

Make a brief comment on the following:
Lighting ____________________
Music ______________________
Smell ______________________
Furniture and Tables ______________________

Competitors
Rank Hollister versus the following competitors on scale of 1-5 (1=best, 5= worst) on the following:

Customer Service
Hollister
Old Navy
Gap
Abercrombie & Fitch
American Eagle
Other (specify)___________

Product Selection
Hollister
Old Navy
Gap
Abercrombie & Fitch
American Eagle
Other (specify)___________

Atmosphere
Hollister
Old Navy
Gap
Abercrombie & Fitch
American Eagle
Other (specify)___________

Layout
Hollister
Old Navy
Gap
Abercrombie & Fitch
American Eagle
Other (specify)___________

Prices
Hollister
Old Navy
Gap
Abercrombie & Fitch
American Eagle
Other (specify)___________

Promotions
Hollister
Old Navy
Gap
Abercrombie & Fitch
American Eagle
Other (specify)___________

wow.. that's a long survey. what class is that for?

retail marketing strategies.

it is long b/c the last part is supposed to be in a chart format but I cant put the chart up on these forums, only on word documents. but the people who have filled it out it took them only 5 minutes to do. its just circling answers pretty much.

^ I guess this survey didn't do too well on this site; and apparently Pandy never came back to see if anyone ever filled it out lol.

My answers are the bold.

These bumps are getting more ridiculous all the time.

__________________

^^all bumps used to be associated with crystalmethbaby, now they're all associated with zuma.

ever heard of survey monkey? It'll make your life a lot easier than having to go through each individual answer

Deleting post. It won't matter.

Zuma, How do you find these threads, anyway?

For the most part they appear at the bottom of the screen in a little box when you enter into Sticky Threads. If they keen my interest, I open them up, read, and if I got something to add to it, I reply.

I like treasure hunting threads. Lots of times I've found some very good topics that just got buried. If I hadn't of seen many of them, I would've missed out on a lot of interesting material and stock pics for lots of good items for later searching for them on ebay.

Bookmark it. There's a reason they sank down. The amount of useful information pertaining to the topic could be no longer increased. It clutters up the forum by mixing old topics in with the current ones. It's good you're reading up to know more about things, but a rule I use is that after 2 weeks or so, unless there's something incredibly new or groundbreaking that others will find interesting, I don't post there.


Also, the OP never responded b/c they asked for it to be e-mailed to them.

Pretty much the same method I use. There's really no reason to bump a thread that's 3 years old. Especially when the OP wanted the information to use in a class he was in at the time. I hope it didn't take 3 years to finish that one class.

lol @ people trying to use online forum surveys as a means of gathering statistically valid information... sooo unscientific.