Hollister Co. is a clothing store based in the United States that is popular among people in and around the age group of 13 to 25. The Hollister concept was formed on February 12, 2000, the first store opening in 2002 at the Topanga Canyon Mall in Canoga Park, California. Hollister Co. is a wholly-owned subsidiary under Abercrombie & Fitch Management Co., which includes the lifestyle brands of Abercrombie & Fitch, abercrombie, and Ruehl no. 925. (J.M. Hollister LLC is a wholly-owned subsidiary of Abercrombie & Fitch Stores, Inc.)

History

Hollister Co. is a clothing store that targets high school students roughly around the ages of 13 through 25. The Hollister concept was formed on February 12, 2000, the first store opening in 2002 at the Topanga Canyon Mall in Canoga Park, California. Hollister Co. is a wholly-owned subsidiary under Abercrombie & Fitch Management Co., which includes the lifestyle brands of Abercrombie & Fitch, abercrombie, and Ruehl no. 925. (J.M. Hollister LLC is a wholly-owned subsidiary of Abercrombie & Fitch Stores, Inc.)

Despite what some may think, Hollister Co. was not named after the city in California nor does it have anything to do with the collection company JM Hollister Inc. that was established in 1963 in Fresno, California - it is named after Hollister Ranch, a prime (albeit privately owned) surfing spot located near Santa Barbara, California (Hollister, California is not a coastal town and has no connection with the company).

However, according to the label for Hollister Co.'s "Jake" cologne for men, the company is putting forth the idea that the store is named for its founder, a certain 'John Hollister' and that the cologne is named after his son Jake Hollister (who, judging from the verb tense, is presumably deceased): J.M. "Jake" Hollister, son of founder John Hollister, lived by his own rules. The champion surfer traveled the globe in search of the perfect wave. John named this fragrance after him in 1962. The essence of an eternally captivating spirit.

Although the company was actually established in 2000, Hollister Co. puts forth the date of its establishment as being 1922, and uses the number 22 on many of its goods. In May of 2002, Hollister officials sent a letter to rival brand American Eagle Outfitters accusing the company of using 22 on baseball caps and graphic T-shirts to confuse consumers into thinking they were getting Hollister goods. Specifically, the lawsuit charged American Eagle with trademark infringement and unfair competition, common law trade dress infringement and deceptive trade practices. The court was asked to order American Eagle to stop using the number and award compensatory and punitive damages. The suit was called ridiculous in the press and was thrown out of court (In fact, a federal court has ruled at least three times in four years that Abercrombie can't prevent American Eagle from selling clothes that look like Abercombie's).

Appearance

Hollister Co. is one of the few brands to create an entire look to its stores. The actual store layout is much like an Abercrombie and Fitch store, with the entrance bearing a large poster of the main marketing used during the current season. But the look is very different from A&F's East Coast vibe - fake palm trees and shuttered windows immediately give the location a West Coast beach village feel. The entrance of the store is a teal wooden boardwalk leading into the men's ("Dudes") and women's ("Bettys") side of the store. Over the boardwalk is a clay tile roofing, held up by a few beige wooden poles. On each side of the boardwalk are two mannequins dressed in the latest Hollister Co. apparel. Entering the store, the worn look continues on, with leather chairs set around with the latest magazines sitting on nearby tables. The clothing is illuminated by dim lighting, giving the store a pleasant, ambient atmosphere. Hollister Co.'s latest guy's scent, "Jake," is sprayed daily throughout the store. Entering the main room of the store, where the cash registers are located, a brown "mesh" lines the ceiling, where a California and American flag hang. Behind the cash register are surfboard shelves and the front of the cash register counter has popular magazines and CDs laying around for sale.


Rewards program

A rewards program called Club Cali runs at Hollister Co. The program starts off with a Red card at the $0-$500 levels. Once a Red cardholder hits the $500 mark, Hollister Co. will send a personalized Gold Card, and when the $1000 level is reached, Gold becomes Platinum. The Club Cali program gives one point for every dollar spent. These points can be traded in for merchandise such as autographed CDs, surfboards, and the like.

Expansion

Hollister Co. has recently expanded its business to Canada, where the first location opened in mid January at the Toronto Eaton Centre with another coming soon to Sherway Gardens.

From Wikipedia.

very cool, i didn't know about the AE dispute, pretty funny, since I noticed they do try to make their clothes look like A&F and Hollister, even their jeans, resembled that of hollister, but the true hollister fan knows that AE jeans don't have THE COOLEST FIT, muwahahahahhaaa. :lol:

Nice peice of info, thanks.

I read this from Wikipedia...no wonder it seemed so familiar

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lol

wow i didn't know you guys searched for that kinda stuff on wiki

Yup I gave wiki credit at the end

Wikipedia has freaking everything!

The first store wasn't in Cali, It was at Easton Town Centere in Columbus, ohio. About 5 minutes form home office. Don't believe everything u see on Wikipedia. It isn't a credtailbe source!

is there still the club cali cards? i wanna sign up!

No that's been done with since March.

Did you guys keep your Club Cali cards? I still have my platinum card along with my used $25 cards they sent me.

Full Text :COPYRIGHT 2000 Bill Communications, Inc.


A trip to the Hollister store at the Mall of Georgia in Buford, Ga., is reminiscent of a tour of a 19th century tropical plantation home. The new apparel format from Abercrombie and Fitch is geared for the pre-teen market and is aimed at becoming A&F's version of Gap's Old Navy--casual fashions with affordable price tags.

A view from inside the mall makes passersby feel as though they have stepped into an quaint island town. The storefront is lined with dark plantation shutters opened slightly, and its doorway looks more like the foyer of a prosperous island home than a store entrance. The actual entrances are at the right and left of the foyer's two cozy chairs, throw rug, surfboard and floor lamps that initially greet customers.

Once inside, the store is packed with merchandise that is geared primarily to the young shopper. Although the merchandise is somewhat similar to Abercrombie and Fitch's, plans are in the works to emphasize a preppier look at A&F and a more casual look at Hollister.



Like A&F, the store uses large graphics with a weathered look to promote a casual and relaxed atmosphere. The combination of theatrical lighting and dark wood creates a warm, cozy setting for an easygoing clothing line. A live parrot perches in its cage near the cashwrap, where countless youth-oriented magazines are available for perusal and purchase. Positioned behind the cashwrap are spotlighted surfboards supporting the store's fun and relaxed atmosphere.

However, the most impressive item in the store is a kiosk that allows customers to pick songs from a selection of popular music that are then played in the store while kids shop around. The computer tallies the top requested album selections at the end of the week, so the store can stock its cashwrap area with the most popular albums. A&F may be Hollister's "big brother," but with its fresh store design, Hollister just might create its own distinct brand identity.




so I guess the first hollister stores DID have live parrots in them! very interesting....

yeah but the shat everywhere and weren't taken care of properly, just like RUEHL is supposed to have a cat running around, but again, with allergies and the humane society, PETA, stuff like that, it's not really a good idea to have things like that in a cothing store... i mean, who really wants to take home a shirt crapped on by a parrot?

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J.CREW: The Original RUEHL no.925

Question, is there a real difference in Abercrombie and Hollister?
I know that both have their different focus on age groups, but what about a person like me whos 17.
Do both they have their own unique styles, and go well together? Or is it more different from each other?

well the obvious difference is that A&F uses a moose and Hollister uses a seagull for its brand logo. Also the price difference.

^^^Yep. There's very little difference in style. Maybe subtle things but you could pretty much take the design of any HCO item, put a moose on it and no one would think anything of it. And vice versa. The main differences are logo and quality.

Sweet info

OH MAN! i went to an outlet mall in NJ that had both A&F and Hollister. i went to hollister first and bought a jacket. when i went to A&F after, i saw the same exact jacket. like literally the same design, same color, same EVERYTHING. the only difference was the moose and an extra $10. i was like

live parrot? haha, thats pretty funny.