Americana at Brand & Aventura Launch Process
Here's a bit of info: For all A&F's, Hollisters, and Ruehl's that are located in the Aventura mall, the Americana at Brand, and the Glendale Galleria (which is right next door to the Americana), they are being given whats called Launch Booklets for promoting the opening of Gilly Hicks in the mall and will be handed to the customer with every transaction everyday for 2 weeks prior to opening, and then on weekends only after the store opens. Also, the tagline is changing during the opening and is something along the lines of "And be sure to check out our new brand, Gilly Hicks, opening on July 18th." Kinda interesting. The book is small and just has a few marketing pictures and some paintings and one page with the announcement of the new brand from A&F. Will try and get pictures uploaded soon.
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