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Old 07-04-2008, 03:32 AM
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Default Americana at Brand & Aventura Launch Process

Here's a bit of info: For all A&F's, Hollisters, and Ruehl's that are located in the Aventura mall, the Americana at Brand, and the Glendale Galleria (which is right next door to the Americana), they are being given whats called Launch Booklets for promoting the opening of Gilly Hicks in the mall and will be handed to the customer with every transaction everyday for 2 weeks prior to opening, and then on weekends only after the store opens. Also, the tagline is changing during the opening and is something along the lines of "And be sure to check out our new brand, Gilly Hicks, opening on July 18th." Kinda interesting. The book is small and just has a few marketing pictures and some paintings and one page with the announcement of the new brand from A&F. Will try and get pictures uploaded soon.
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Old 07-04-2008, 05:22 PM
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these booklets were already given out at the first 5 malls with GH, and i think someone already posted pics of it? (unless that was on another forum, i get them mixed up sometimes)

so unless it has new pictures. . .
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Old 07-04-2008, 09:21 PM
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Quote:
Originally Posted by ezra View Post
these booklets were already given out at the first 5 malls with GH, and i think someone already posted pics of it? (unless that was on another forum, i get them mixed up sometimes)

so unless it has new pictures. . .
I've never seen the booklet on here. Post picts if you get one!
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Old 07-05-2008, 12:00 PM
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the booklets are old news.. here was the post

Gilly Hicks Lifestyle Video Released!
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Old 07-08-2008, 03:53 PM
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Here is a cover shot; the poster above has the link to a couple of the inside photos in the booklet.

Sorry it's so large...





Last edited by ricecake; 07-08-2008 at 03:57 PM.
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Old 07-08-2008, 11:15 PM
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Im really cant wait to see how huge this store becomes.
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Old 07-08-2008, 11:49 PM
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We've got sheets in the back room now announcing the grand opening of these stores!
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