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Gilly Hicks


Gilly Hicks is an upcoming upscale and moderately priced Underwear brand from American lifestyle brand and company Abercrombie & Fitch Co. The brand will become the fifth from the company, and was initially known as Concept 5. Steeped in an Australian theme, Gilly Hick's will offer women's underwear.

The company has launched the brand's official homepage, which featured a promotional backdrop, similar to Ruehl No.925's original webpage when it was first launched. The current web-setup features an under-age-restricted promotional video, featuring a large assortment of topless women parading around the beach and home, as well as swimming, in panties. Scenes of naked men are scattered around the video as well. You have to be at least eighteen to view the video. Also on the website is a list of stores that plan to open in January. Whether the brand will open an official online store is still left to speculation.

Seven stores are rumored to open January 2008 , the first being in the new ultra high-end wing at the Natick Collection outside of Boston, Massachusetts. Another store will be opening at Aventura Mall in Aventura, Florida (along with a RUEHL No.925). The Natick Collection and Aventura Mall will be the only 2 places in the world where all five Abercrombie & Fitch concepts are in the same location for the time being. One is also opening at the Mall of America in Bloomington, Minnesota. It will be located on the second level, West side, between Tommy Bahama and Hanna Anderson, a short distance from the Abercrombie & Fitch store. *I visited Abercrombie and Fitch at the Mall of America on Friday, January 4th, 2008 and they said Gilly Hicks would open in about a month, so I am assuming it will open sometime at the end of January or begginning of February. Note this was for the Mall of America location.* A store will also be opened at the Fox Valley Mall on the second floor. The official website for Gilly Hick's offers a store list. There are only five stores listed, however.

The following is a list of the confirmed future locations of Gilly Hicks: Sydney:

* Natick Collection / Natick, Massachusetts
* Smith Haven Mall / Lake Grove, New York
* Fox Valley / Aurora, Illinois
* Mall of America / Bloomington, Minnesota
* Westfarms / Farmington, Connecticut

It appears that they are going to use 1932 as the year of establishment.


The store may sell "downunderwear" / "downundies" and will have a "bra library."


Some possible names of cosmetics/fragrances:
Castlereigh
Tamarama
La Perouse
Calla Bluff
Velvet Cassia
Silver Shell
Blue Camden
White Willow
Beech Lilli
Kirrawee
Darlinghurst

As long as it doesn't come at the expense of A&F stores.

someone tell me where to go to listen to this online please? i think someone said it was possible to do so?

1,000 stores by jan 08... that guy is some talker

that just seems.... VERY unrealistic
if they're focusing this hard on GH, ruehl is just going to get pushed aside again... bah

hope my mall gets one! im so excited for our hollister coming by the end of this year! now i wont have to drive an hour to return a dinky shirt. lol

if there is a 1000 every mall in america is gonna get one

1000 Stores in 12 Months. Are you sure you did not hear anything wrong?

__________________
Eion Gordon
Senior Moderator

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I am 100% positive. They also said in Canada and England as well.

They won't be big stores. They will be a bit smaller than abercrombie kids, so I hear...

honestly, i think this is a coverup. GH sounds so stupid. imo

what could it be then?

something only MJ knows.

Yeah I can't wait to see this concept.....

we shall all see.

what else could it possibly be?

Shoes
Lingerie
.....
.......
Accessories
uhhh... come on, gimme some ideas!

^ I've said too much so I'm going to take down that post.....ok guys.

athletic gear?
i mean, they used to advertise a lot of sports "back then"
that would make sense.....right?

hmm... maybe... hopefully its lingerie though... it'd be cute if they sold it for Ruehl, AF, a, and Hollister... in my dreams. They used to have the CUTEST underwear! I miss it, only have 4 pairs =\

I would have bought them all if I knew they were going to stop making them!

hahaa. randomly, hollister started making boxer briefs... and trunks... so imo they are NOT going to be lingere.

Why doesn't A&F and Hollister make underwear for girls anymore? Does anybody know? Seriously.