When you search for the Gilly Hicks trademark on the goverments website this is what it says



Word Mark GILLY HICKS

Goods and Services IC 035. US 100 101 102. G & S: Retail store services, on-line retail store services, and catalog services, all in the field of clothing, intimate apparel and accessories, athletic wear and accessories, swim wear and accessories, fashion accessories, bags, fragrances, and jewelry, exercise mats; Yoga mats; Candles; Perfumed candles; Scented candles; Sleeping bags; Personal care products, namely, fragrances for personal use, colognes, perfumes, body lotions, hand lotions, beauty lotions, beauty creams, body and beauty care cosmetics, and make-up; Jewelry and watches; Clothing, namely, bathrobes, beach cover-ups, beachwear, belts, body shapers, body suits, boxer shorts, bustiers, bras, camisoles, caps, footwear, foundation garments, garter belts, girdles, halter tops, hats, headbands, hosiery, jeans, jogging suits, knee highs, knit shirts, knit tops, leotards, lingerie, loungewear, negligees, nightgowns, nightshirts, pajamas, panties, pants, pantyhose, sarongs, scarves, shirts, shorts, skirts, slacks, sleepwear, slips, socks, stockings, suits, sweat pants, sweat shirts, sweat shorts, sweat suits, sweaters, swim wear, t-shirts, tank tops, tap pants, teddies, ties, tights, underpants, undershirts, underwear, athletic wear, namely yoga pants, yoga shirts, tracksuits, and warm up suits and intimate apparel, namely robes, sleepwear, corsets and corsetlettes;

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Hmm, I wonder what the greeters will wear =P

I remember some guy posted that a really really long time ago when no one knew the name. I think he also disappeared after posting it

They're gonna make ties though! Well, I guess you should take that list with a pinch of salt

haha for real!! mike knows what he's doing... chillax.

p.s. i need to buy me all the underweare while it still has a moose on it. girls pulling down my pants will wonder why its a seashell haha

A&F will still continue their underwear for men right? If not, that would be tragic.

...how is a male version of Victoria's Secret planned to outsell hollister? What idiotic moron is running A&F right now? Because if this is true - that person should be shot, twice.

It's not going to be only a men's store. I don't get your logic, with having women's lingerie alone it could outsell HCo, especially if the underwear are cute (like aerie, which I've only seen online but I'm impressed). I know for a fact, like other chicks, I've got a severe underwear problem, I could spend a whole paycheck on it alone. And having men's pjs, robes, underwear and tees could possibly make it larger and reach more people than aerie does.

I just hope to G-d that they don't screw this up like they did Ruehl. (I liked it better when it was actually made for people that are done with AF).

i like the idea for like gym wear and stuff. whats cool about the name is u think they are totally insane at first.. then you start to really like it, so you will like never forget the name gilly hicks becuz its so unique.

from what the description said, its not really going totally in the vs direction. but includes some "like" products.

it could be possible they might not sell mens stuff at all, with A&F Hollister & Ruehl all having New lines of 'Trunks' Briefs or whatever you want to call them. They did discontinue the womens under wear about a year ago now... so it seems like the womens underwear is for sure, but I don't know if they could support 4 concepts selling mens underwear!

you don't have a hollister yet, that is so weird lolol

how do you think the look of the store will be and the models?

Should they choose more known models or unknown still...

i saw yoga mats and candles on that list (???)

my DM came into our store and told us about the new concept. it is a Victoria's Secret competitor and yes...it is going to be bigger than all of the other concepts combined. the whole theme is that Gilly Hicks is a chick from Australia...hence the shell logo and sydney trademark.

the promo video supposedly had topless girls in it...

gilly hicks...it kind of rolls of your toungue lol

lmao....I guess they don't plan on selling bras....jk

i can't wait for lace boxers and satin briefs.

they should sell panties, bras, socks, and other lazy stuff. like sweats and camis and maybe tracksuits, hoodies, etc. ooh and tees and stuff. but nothing fancy or "classy". nothing you would wear to work or anything, but lazy stuff thats casual but still cute.

^^
I thought you could already buy that at A&F, right??

Does anyone know how many shopping malls there are in America? I tried doing some research on this. Unfortunately, the only thing I've found so far on Google is the number of "shopping centers" and that is more than ten thousand because they count every little strip mall. By mall, I mean a real place with department stores, maybe a food court, and a bunch of little stores.

i heard
Gilly hicks
is not the real name
its a australian name
i dont know how to pronounse it
but yea
the logo is ganna be a "G"
like Ruehl "R"