It wouldn't work very well because men don't think about underwear the same way women do. Most men would probably feel a little self-concious shopping for underwear, whereas women sometimes feel more sexy. Maybe well down the road after Gilly is an established brand to the point of saturation they may introduce men's items, but it would never be a full line or anytime soon. They would really have to establish it as more of a clothing brand to draw in guys, and then it kind of defeats the purpose of the brand, making it another Hollister. Gilly is designed to be girly and feminine and one of those chicks-only type of stores.