Yeah, I'm thinking the average shopper hasn't heard of it.

The average shopper hasn't even heard of Ruehl yet. And it's been three years since its launch.


I was simply bringing up the idea that if things started going in the wrong direction in terms of company earnings the rest of the year, A&F could simply cut the new brand without even more hurt to the reputation of the brand. (example Forthe and Towne...nobody knew about that company and since it hadn't been out very long, the average customer isn't going to think all of Gap Inc. is failing).