It's not going to be only a men's store. I don't get your logic, with having women's lingerie alone it could outsell HCo, especially if the underwear are cute (like aerie, which I've only seen online but I'm impressed). I know for a fact, like other chicks, I've got a severe underwear problem, I could spend a whole paycheck on it alone. And having men's pjs, robes, underwear and tees could possibly make it larger and reach more people than aerie does.

I just hope to G-d that they don't screw this up like they did Ruehl. (I liked it better when it was actually made for people that are done with AF).