honestly i dont care for the name and the thought of an intimate store for women and men is kind of hot! as it is abercrombie has awesome trunk underwear. and when hollister came out with their boxer briefs i was happy. i have never been to ruehl so i am not sure if they sell any trunk underwear. sorry i prefer trunk underwear than regular boxer briefs. quick question does anyone own abercrombie briefs? because they really don't look like briefs online they sort of look like the length of trunks...would like to know whoever owns any thanks